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Job Opportunity

Senior Manager of Membership

Notice: Applications for this role are closed.

YIMBY Action and Yes In My Back Yard (YIMBY) are seeking an entrepreneurial Senior Manager of Membership to help us grow the pro-housing movement. The right candidate will bring digital marketing experience and a track record of excellence in scrappy environments where they own everything from strategy and building buy-in to the logistical nitty gritty. The Senior Manager of Membership is a revenue-generating position; they serve as the primary organizational manager for YIMBY Action’s membership revenue.

YIMBY Action and Yes In My Back Yard (YIMBY) are affiliated 501(c)(4) and 501(c)(3) nonprofit organizations that work together to make housing more affordable and accessible. A staggering national housing shortage, most severe in our nation’s highest-opportunity cities and towns, is causing housing costs to skyrocket and leading to devastating poverty and homelessness. The housing shortage also causes a widening racial wealth gap and exacerbates our global climate crisis. Our organizations advance policy change that will increase the supply of housing in high-opportunity cities and towns. We envision an integrated and environmentally sustainable society where every person has access to a safe, affordable home near jobs, services, and opportunity.

What We're Looking For

YIMBY Action’s members are a subset of our activist list that have chosen to take an additional step of engagement by contributing monthly or annual dues or taking and logging an intentional volunteer action. For this reason, members are a proxy of our political power: abundant membership means that we have a mass of people poised to take action. Dues-paying membership is also critical to our financial sustainability. YIMBY Action currently has 3,100 members. Members contribute $250,000 annually to the organization’s revenue. The Senior Manager of Membership will lead the organization in growing these numbers, increasing membership retention, and ensuring that our membership reflects the diversity of people harmed by the housing shortage.

The Senior Manager of Membership will report to the Marketing and Communications Director. While the Senior Manager will have support and collaboration from the Marketing and Communications, Fundraising, and Organizing teams, they will be a membership team of 1 initially, and will be responsible for all aspects of membership, from high-level strategic thinking to content production and administrative tasks, to ultimately growing the team.

Reports to: Marketing and Communications Director


Membership Growth Campaigns (40%)

  • Develop and implement an annual membership growth strategy that grows membership numbers and converts existing members to higher levels of giving, in line with annual membership growth and membership revenue goals. Build off of existing membership campaigns and quantitative and qualitative membership growth data.
  • Develop and execute a focused strategy for membership diversity, including racial, gender, and age.
  • Develop and execute email and Slack campaigns to recruit and upgrade members, including email ladders, one-off fundraising emails to encourage conversion, and membership campaigns. Build content strategy and directly compose content; create email content that compellingly speaks to the YIMBY Action audience and reliably converts them to membership. Track performance and ROI and iterate on campaigns.
  • Own YIMBY Action’s annual Membership Month. Collaborate with Marketing & Communications, Organizing, and Fundraising teams to create digital campaigns, toolkits for in-person events, and swag/incentive packages.
  • Evaluate YIMBY Action’s additional outreach and public-facing channels (e.g. website, podcast, social media presence) to optimize member acquisition, membership dues, and member engagement; track the ROI of growth initiatives in order to increase effectiveness.
  • Advise the Organizing team on integrating membership growth best practices into YIMBY Action organizing, including integrating membership asks into in-person events and local communications, and advising on volunteer-facing documents.
  • Leverage internal tools like Action Network, Salesforce CRM, and survey tools to drive analytics and inform strategy on membership growth and retention, revenue performance, diversity, and other key metrics.

Membership Engagement and Training (30%)

  • Develop and implement membership engagement program to increase member retention and satisfaction, including training, education, insider content, swag, and other incentives. Iterate program in response to quantitative and qualitative data.
  • Develop and implement additional and/or specialized programming for members in places where YIMBY Action does not yet have a chapter.
  • Facilitate monthly welcome calls for new members. Collaborate with Event Coordinator to promote these calls and prepare logistics.
  • Facilitate additional member trainings or events, as dictated by strategy. These will largely be virtual, with very occasional in-person events.
  • Promote YIMBY Action identity groups and collaborate with Organizing team to tap members to join them.
  • Develop and implement biannual member survey; compile results and recommendations, share them with relevant teams, and adjust membership program based on feedback. Deliver and compile additional surveys as needed. 

Membership Operations (20%)

  • Develop and implement membership swag strategy in line with membership growth and retention goals and budget. 
    • Manage annual membership swag budget. 
    • Coordinate logistics of swag purchases and distribution, including selecting vendors, placing orders, and overseeing the shipment process.
    • Collaborate with Marketing & Communications Team to scope out swag items and designs that will resonate with members.
  • Provide tech support to members, including managing member Slack access, Salesforce and Action Network data/tagging, and other troubleshooting.

Member Pipeline Development and Handoff (10%)

  • Collaborate with Fundraising team to move members into the “Infill Circle” of mid-level giving; ensure seamless handoff between membership programming and Infill Circle programming.
  • Refer potential business members to Fundraising team for further cultivation.
  • Collaborate with Organizing team to identify highly engaged members who might be Leads or are interested in starting a chapter.
  • Assists Marketing & Communications Associate to identify and elevate members in public-facing content such as podcasts, events, and social media content.


Measurables of success for this position may include:

  • # of members
  • % of membership revenue
  • Monthly membership attrition
  • % growth in membership
  • diversity of members


You may be our ideal Senior Manager of Membership if you:

  • Are deeply committed to the YIMBY Action mission and vision, and passionate about more housing and shelter of every type including market rate housing, subsidized nonprofit affordable housing, and public housing.
  • Are an excellent email marketer; you’re highly skilled at creating compelling content and strategizing compelling campaigns that move readers to action.
  • Thrive in scrappy work environments. You do best when you’re called on to wear many hats and own all pieces of a project, from strategy and building buy-in to the logistical nitty-gritty.
  • Love “sales,” building brand loyalty, and moving people up the ladder of engagement to get more involved.
  • Are a constant learner—you are curious about the root of the problem and proactively ask questions and share ideas to get to the best solution.
  • Thrive with an ambitious mandate; you love having a big goal, figuring out the pathways to get there, and leveraging your resources to get more done with less.
  • 5+ years of directly relevant work or volunteer experience.
  • Knowledge of/previous experience in housing activism.
  • Previous nonprofit membership or marketing experience.


  • Up to 100% employer funded comprehensive medical coverage
  • 401k enrollment opportunities
  • 3 weeks of paid vacation plus another 20 paid holidays
  • Paid sick time
  • Paid family & disability leave
  • Significant professional development opportunities, including paid professional development stipend
  • Flexible work hours within a 40 hour work week
  • Membership in YIMBY Action nationwide activist network and vibrant 3,700+ member Slack community
  • Access to YIMBY Action network of elected officials, journalists, and business leaders
YIMBY Action and YIMBY’s compensation is based on a comprehensive analysis of other nonprofit organizations, with an aim to offer highly competitive compensation in comparison to similarly sized nonprofits in the Bay Area. Salary offers within our posted compensation range are based on quantity of relevant experience and demonstrated success.

YIMBY Action provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Schedule: Full time

Some flexibility of schedule, but internal staff meetings are held 10 am – 3 pm PT. Evenings and weekends may be required.

Location: Remote. Flexible within the United States.
depending on experience and qualifications
Application Deadline: May 22, 2023


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