Santa Cruz County

Local chapter

2022 Election Cheat Sheet

Explanations for endorsements are below.

California State-wide Offices

California Governor
βœ… Gavin Newsom
California Attorney General
βœ… Rob Bonta

California State Assembly

District 28
βœ… Gail Pellerin
District 29
βœ… Robert Rivas
District 29
βœ… Dawn Addis

Santa Cruz County

Supervisor District 3
βœ… Shebreh Kalantari-Johnson
Supervisor District 4
βœ… Felipe Hernandez

Capitola

Capitola City Council
βœ… Alexander Pedersen

City of Santa Cruz

Mayor
βœ… Fred Keeley
Ballot Measures
β›” Measure O
βœ… Measures K & L: School Infrastructure & Staff Housing
βœ… Measure N: Empty Homes Tax

Endorsement Explainer

California State-wide Offices

California Governor

Gavin Newsom

In his tenure as Governor, Gavin Newsom has signed a beautiful flurry of pro-housing bills. Most recently, he signed AB 2907, which eliminated parking mandates on sites near transit. Not to mention SB 9 and 10, which repealed single-family zoning throughout the state. We are proud to endorse him, and look forward to four more years of his leadership.

Endorsed byΒ YIMBY Action.

California Attorney General

Rob Bonta

Rob Bonta has brought an unprecedented passion for enforcing state housing law to the Attorney General’s office. His leadership of the Housing Accountability Unit and his dedication to protecting pro-housing legislation from NIMBY nonsense has earned him the title Housing Champion.

Endorsed byΒ YIMBY Action.

California State Assembly

CA State Assembly District 28

Includes Santa Cruz, Los Gatos, Willow Glen, South San Jose, Morgan Hill, Davenport, Bonny Doon, Scotts Valley, Felton, Ben Lomond, Boulder Creek, Monte Sereno, Cambrian Village, the Almaden Valley, and Coyote Valley.

Gail Pellerin

Gail Pellerin is new to housing, but is fired up about building an inclusive California with housing for all. Gail has cited tackling our housing shortage as a top legislative priority. She is committed to finding policy solutions to create more housing for the middle class, increase funding for low-income and supportive housing, and improve public transit and active transportation infrastructure to make our cities more climate friendly.

“The good news for the pro-housing movement is that the tide is turning. People are realizing that the fabric of our community is determined by housing. If we want to support the teachers, the people who work in our community, we need to make serious policy changes and build more homes.”

Endorsed by Santa Cruz YIMBY, South Bay YIMBY and YIMBY Action.

CA State Assembly District 29

Parts of Santa Clara, Santa Cruz, and Monterey Counties, including the cities of Gilroy, Salinas, and Watsonville

Robert Rivas

Assemblymember Robert Rivas is a true housing champion in the legislature. He has sponsored numerous YIMBY Action priority bills including SB 9 and SB 50 and has advanced other bills related to zoning reform, permit streamlining, and increasing funding for affordable housing. He is deeply committed to safe, affordable housing for all of his constituents from middle class families to farmworkers.

Endorsed by Santa Cruz YIMBY, South Bay YIMBY, and YIMBY Action.

CA State Assembly District 30

Includes parts of Monterey, Santa Cruz, and San Luis Obispo Counties, including the cities of Monterey and San Luis Obispo

Dawn Addis

Dawn Addis sees housing affordability as a critical issue for the Central Coast and is ready to bring a pro-housing voice to the state level. She believes progress will come from multiple approaches: more funding for low-income housing, a housing-first approach to the unhoused, renter protections and increased wages and economic development.

California must create meaningful change in the area of affordable housing, and we need a large tool bag to accomplish this. I supported SB 9, 10, and 35. While these laws are important it’s one thing to have a policy, but another to actually build housing and make sure it’s occupied.

Endorsed by Santa Cruz YIMBY, South Bay YIMBY, and YIMBY Action.

Santa Cruz County

County Supervisor District 3

Includes from 7th Avenue in Live Oak through the City of Santa Cruz and up the North Coast, including Davenport and Bonny Doon

Shebreh Kalantari-Johnson

Shebreh Kalantari-Johnson understands that a better future for Santa Cruz includes abundant housing. Her experience in public service has shaped her belief that public health and social equity depend on housing security. She also knows that addressing the housing crisis in Santa Cruz requires building housing at all levels of affordability.

Endorsed by Santa Cruz YIMBYΒ and YIMBY Action.

County Supervisor District 4

Felipe Hernandez

Felipe Hernandez is the pro-housing candidate to represent District 4. He knows that Santa Cruz County is struggling with a housing crisis and is ready to address the affordability and availability of housing.

Endorsed by Santa Cruz YIMBYΒ and YIMBY Action.

Capitola

Capitola City Council

Alexander Pedersen

Alexander Pedersen is running for one of three open positions on the Capitola City Council. Alexander understands that affordable housing is one of the most pressing issues faced by Capitola. We are particularly excited about Alexander’s vision for Capitola as a welcoming city for young families, teachers, firefighters, grocery workers, and more via housing abundance. With his thoughtful ideas to maximize improvements to public transportation and bike lanes, Alexander has what it takes to lead Capitola towards being a more integrated, walkable community.

Endorsed by YIMBY Action.

City of Santa Cruz

Santa Cruz Mayor

Fred Keeley

Santa Cruz mayoral candidate Fred Keeley is a longtime champion for housing.Β From heading up an affordable housing bond campaign to his work with Housing Santa Cruz County, Fred has the experience and knows what it takes to make real progress for more housing.

Endorsed by Santa Cruz YIMBY and YIMBY Action.

no symbol

No

Measure O

Measure O would result in the termination of a much-needed project supported by years of community participation and city staff work. This initiative would halt the construction of 124 units of affordable housing, a modern library, a daycare center, and consolidated parking. While we share the desire for a decrease in parking supply, the project will result in no net increase in parking spaces and may allow for the removal of existing surface lots in the future. Santa Cruz’s need for more affordable housing is urgent and we can’t afford years of delay, as would happen if this initiative is approved.

Opposed by Santa Cruz YIMBYΒ and YIMBY Action.

green checkmark in circle

Yes

Measures K & L: School Infrastructure & Staff Housing

  • Construct affordable rental housing for teachers and essential staff
  • Modernize classrooms
  • Repair and replace aging roofs, plumbing, heating, ventilation and electrical systems
  • Remove asbestos, lead pipes, and lead paint from older school sites
  • Install solar panels and fund other energy and water conservation projects

Endorsed by Santa Cruz YIMBYΒ and YIMBY Action.

green checkmark in circle

Yes

Measure N: Empty Homes Tax

As housing advocates, we know that a single policy won’t solve the housing crisis, but the Empty Homes Tax (EHT) has the potential to help our community in critical ways. First, the EHT is likely to raise hundreds of thousands of dollars annually to fund affordable housing. Second, the tax will change incentives for renting or selling a property, increasing local supply.

Low wage workers, people experiencing homelessness, adults with developmental disabilities, and others in Santa Cruz need the option of a deed-restricted affordable home. With few local revenue sources for affordable housing, we need to be assessing which taxes we are willing to levy to fund our housing safety net. Far from being a radical proposal, the Empty Homes Tax seems like a positive step.

Endorsed by Santa Cruz YIMBYΒ and YIMBY Action.