People

People

ROLE OF LEADS, BOARD, AND STAFF

  • Chapter Leads shape our strategy and decide how to pursue policy change in their regions.
  • The Board does fundraising and connects us to other nonprofit organizations with common goals.
  • Staff serves chapters—creating tools and providing training so that local chapters can advocate more effectively.

Toccarra Nicole Thomas

Assistant Vice President of Housing and Development at Smart Growth America

Bio

Toccarra Nicole Thomas, AICP, MAURP, MBA is the Assistant Vice President of Housing and Development | Director of the Center for Zoning Solutions at Smart Growth America. Toccarra is a globally recognized thought leader in housing and zoning reform, advancing innovative and scalable policy solutions adaptable to diverse local contexts. With a multidisciplinary background spanning urban planning, finance, and supply chain management, she leads transformative zoning and planning initiatives that unlock housing opportunities across the United States. Her career spans key planning roles at both city and county levels, where she has championed policy and process improvements that drive measurable impact. Notable accomplishments include: Launching pro-housing initiatives at the local level some examples include streamlined permitting process, Workforce Housing strategies, ADU/Infill Development Ordinances, and pre-approved affordable housing permit process, led the adoption and certification of a 5th cycle housing element in Northern California, reinstating that county’s eligibility for federal funding. Before transitioning into planning leadership, Toccarra worked in finance and supply chain management, where she focused on operational efficiency and systems optimization. She holds dual master’s degrees in Urban and Regional Planning and Business Administration with a concentration in Supply Chain Management. Outside of her professional work, she enjoys reading, painting, hiking, writing, and crocheting. Driven by the belief that housing is a human right, Toccarra is committed to advancing policies that ensure access to safe, affordable housing for all.

Sonja Trauss

Executive Director, Yes In My Back Yard

Housing Story

I moved to the Bay Area in 2011, looking for work. I found a job right away, but housing was another story. I was able to stay with my dad’s cousin in El Cerrito before eventually moving in with two roommates in West Oakland. By 2014, I had been working in the bay for 3 years, mostly as a high school math teacher, but I still didn’t have any savings. The combination of low pay, high rent, and high transportation costs trapped me. I even considered moving back to my parents’ house in Philadelphia, but I couldn’t afford to move. What was incredible about the situation was that everyone was unhappy - even higher income renters I met were unhappy with their housing situation. The only people who seemed to be winning in this were homeowners, and they were complaining too - about too many new neighbors. I felt that both personally, and as a region, we had nothing to lose. The current situation was miserable and untenable and it had to change. So I started organizing!

Bio

Sonja Trauss started the volunteer collective “SF BARF,” the San Francisco Bay Area Renters Federation, in 2014. In 2017, SF BARF split into several organizations, YIMBY Action and YIMBY law the largest among them. Currently Sonja is the Executive Director of YIMBY Law, which works in concert with YIMBY Action and their 67 chapters in 25 states to facilitate community organizing for housing proposals and pro-housing local and state policy. YIMBY Law also supports educational programming, reports on housing policy impact and enforces state housing laws by suing cities, as necessary.Sonja received her Bachelor of Arts in Philosophy from Temple University, and holds a Master’s Degree in Economics from Washington University in St. Louis.