Audience and writing style
Avoid jargon
Our audience has a wide range of experiences and backgrounds. To reach and engage as many advocates as possible, avoid using jargon and technical language whenever possible. If it’s not possible to avoid using jargon or technical language, be sure to define/explain it!
Consider your audience
Write for your intended audience. Think about what they would find valuable, educational, or inspirational in their own work or advocacy. Put yourself in their shoes and ask yourself how you can add value.
Keep it short
Keep it short and to the point. Our advocates are looking for quick ways to engage in the pro-housing movement. Lead with your main point and try to keep your content under 1,000 words. For explainers or other technical topics, blogs may reach as many as 2,000 words. However, this should be done sparingly.
In Summary
The most successful blog posts contain:
- Original concepts and compelling arguments.
- Unique style and personality—talk about your experiences!
- Recent data (data should be no more than five years old).
Editorial Discretion
All content decisions are at YIMBY Action’s discretion.
This means we reserve the right to:
- Edit and adapt your content for search optimization, accuracy, comprehensiveness, and new information/research.
- Include calls to action that are relevant to YIMBY Action’s audience, including but not limited to action alerts and membership.
- Use your photo across YIMBY Action’s platforms (e.g. social media, email, and Slack).
- Remove your post from the website at any time.
Thank you for your interest in YIMBY Action’s blog! We look forward to hearing from you.